Thaddeus O’Neil built a name for himself creating luxury clothing that’s deeply rooted in surf culture and American pastimes. You can hardly blame the guy — having grown up surfing the beaches of eastern Long Island for fun, it’s no wonder that’s where his inspiration comes from. And though many of the in crowd know him by his own design label, that was hardly his first stint in the fashion world. He’d also worked as a model and photographer alongside some of the industry’s most impressive names. It wasn’t until 2013 that he started doing his own thing, which earned him some major attention from the likes of the Council of Fashion Designers of America, among other top style brass. So when it came time for us to team up with a designer for our first collab, we found a natural fit in his relaxed vibes, his prints, and of course, his own personal style.
The lineup is largely inspired by the work of Buckminster Fuller, who famously told the world, "I am a passenger on Spaceship Earth." Early in design, O'Neil articulated exactly how Fuller, and the current challenges facing our world, came to be a part of his thought process: "The palpable sense of urgency about the future of humanity and the planet, and the concomitant circumstances, bio-political challenges and diminishing natural resources all beg the question — Fuller’s imperative question — what can we as individuals do to benefit the largest amount of humanity while consuming the minimum of the earth’s resources?" Throughout the collection, you'll see seagulls, representing the essence of freedom. Showing man's effect on nature and the planet, you'll also see these same birds entangled in six-pack rings, amidst bottles, cans, and geometric shapes emblematic of melting ice caps. Think of them as a reminder as you get dressed to do your best to do some good for the planet.
Throughout the pieces, you'll see seagulls, representing the essence of freedom. Showing man's effect on nature and the planet, you'll see some of the birds entangled in six pack rings, amidst bottles, cans, and geometric shapes emblematic of melting ice caps. So as you get dressed, remember Fuller's question, and do your best to do some good for the planet.
(If you need an idea, we'd suggest starting with the Blue Sphere Foundation, an organization that works to safeguard the planet's oceans.)
You can buy everything starting June 28.